PAYSTRIDE | My Site 3

Overview

Paystride 2.0 is a cutting-edge Progressive Web App (PWA) designed to enhance the shopping experience in supermarkets and hypermarkets. It addresses key industry challenges like inventory irregularities, checkout bottlenecks, and limited payment flexibility by integrating an AI-powered inventory system, a Scan-to-Pay feature, and a comprehensive merchant dashboard.

The platform empowers both customers (frictionless checkout, payment flexibility, and personalized shopping experiences) and business owners (real-time sales analytics, transaction management, and inventory optimization).

One of my best achievements as a product designer was leading the redesign of a payment flow for a global scan-to-pay PWA. I streamlined the UX by introducing clearer visual hierarchies, progressive disclosure, and real-time feedback. This not only reduced support tickets by over 40% but also improved user confidence and task completion rates. It directly helped the company improve user retention and operational efficiency.

The Challenges

Traditional supermarkets and hypermarkets often struggle with:

Inaccurate Inventory Management – Manual tracking leads to stockouts, overstocking, and lost sales.
Long Checkout Queues – Frustrated customers abandon carts due to slow checkout processes.
Limited Payment Flexibility – Cash and card payments dominate, restricting customer convenience.
Lack of Business Insights – Retailers lack real-time data on sales, stock levels, and customer behavior.

The Goal

The goal of Paystride 2.0 was to develop a seamless, intuitive digital ecosystem that:

Optimizes inventory tracking through AI-driven analytics and automated restocking.
Speeds up checkout with a Scan-to-Pay PWA, reducing dependency on traditional POS.
Enhances payment flexibility by integrating multiple secure digital payment options.
Provides real-time analytics for merchants, enabling smarter business decisions.

User Research

To better understand pain points and refine Paystride 2.0’s features, we conducted qualitative and quantitative research with:

Supermarket Owners & Managers – Challenges in stock management and checkout optimization.
Cashiers & Store Staff – Issues with manual inventory tracking and long queues.
Shoppers – Preferences for faster checkouts, mobile payments, and personalized promotions.

Key Insights:

🔹 80% of customers preferred mobile-based checkout options over standing in line.
🔹 60% of supermarket managers reported frequent stock shortages due to poor inventory tracking.
🔹 75% of shoppers wanted an app that integrated shopping lists, stock availability, and checkout.

Research & Ideation

Conducted stakeholder interviews to identify the biggest pain points.
Performed competitor analysis of existing POS and self-checkout solutions.
Defined the minimum viable product (MVP) features that would provide maximum impact with minimal effort.

Wireframing & Prototyping

Designed low-fidelity wireframes for the Scan-to-Pay PWA, POS interface, and merchant dashboard.
Created interactive prototypes to test usability, payment flow, and navigation efficiency.
Iterated based on user feedback, focusing on intuitive UI and minimal checkout steps.

3. UI Design

We built a clean, modern UI with a mobile-first approach.
Designed dark mode and accessibility options to cater to diverse user needs.
Ensured seamless navigation across customer and merchant interfaces.

4. Usability Testing & Iteration

Conducted A/B testing to optimize checkout time and user experience.
Monitored scan accuracy and payment validation flows in real-world settings.
Improved dashboard analytics visualization based on merchant feedback.

Key Features & Solutions

For Customers

📌 Scan-to-Pay (PWA App)

Scan product barcodes via smartphone to avoid checkout queues.
Choose from multiple payment options: Paystride Wallet, debit/credit card, or bank API.
Validate payment via QR-code scan at checkout or geofencing for seamless store exit.

📌 In-App Shopping Lists

Create, edit, and manage shopping lists directly in the app.
Check real-time stock availability of listed items.

📌 Personalized Shopping Experience

AI-powered targeted promotions based on purchase history.
Digital receipts and loyalty points tracking.

📌 Secure Payment Validation

Multiple authentication methods: PIN, OTP.
Data encryption ensures secure transactions.

For Merchants & Business Owners

📊 Comprehensive Inventory Management
✅ AI-driven real-time stock updates, automated restocking, and expiry tracking.
✅ Bulk upload feature for adding products efficiently.

📊 Integrated POS System
✅ Works with existing POS devices while supporting Scan-to-Pay integration.
✅ Supports card, cash, and mobile payments with real-time reconciliation.

📊 Merchant Dashboard & Sales Analytics
✅ Real-time business insights – track total sales, inventory levels, and active transactions.
✅ Export transaction history in CSV, PDF, or Excel.
✅ Schedule automated reports to track revenue trends and optimize stock.

📊 Transaction Management
✅ Filter transactions by date, payment method, customer, or amount.
✅ View detailed transaction records, including purchased items and payment status.

📊 Business Configuration & Security Management
✅ Manage staff roles, permissions, and security settings.
✅ Enable two-factor authentication (2FA) for added security.

📊 Support & Issue Resolution
✅ In-app support center with FAQs, troubleshooting guides, and direct customer service.

Impact & Results

After implementing Paystride 2.0, the results were significant:
📉 Checkout time reduced by 40% – Customers spent less time in queues.
📈 Inventory discrepancies dropped by 25% – Real-time tracking improved stock management.
📊 60% adoption rate of mobile payments within 3 months of launch.
💰 Increased revenue from personalized promotions – AI-driven offers boosted sales.